General Sales Manager — Live Commerce (TikTok & Whatnot)
Location: Vancouver, WA (Onsite) | Type: Full‑time

Why this role matters
We’re a fast‑growing company building a best‑in‑class live commerce operation. Our live stream hosts are the front line—your mission is to lead them. As General Sales Manager, you’ll own scheduling, product flow, production coordination, and team performance across TikTok and Whatnot. This is a high‑visibility, high‑impact role designed for a natural leader who can motivate people, drive revenue, and scale process. If you’re growth‑minded, this is a clear path to senior management as we continue to expand.

What you’ll lead

• People & Performance
  • Recruit, onboard, schedule, and coach a team of live hosts and support staff.
  • Set clear goals, KPI dashboards, and review cadences; deliver regular 1:1s and performance plans.
  • Create playbooks, training libraries, and SOPs that raise the bar on every show.
• Live Show Operations
  • Own end‑to‑end production flow: run‑of‑show, product sequencing, pricing/promo strategy, and post‑show recap.
  • Ensure coverage and continuity with dynamic scheduling across weekdays, evenings, and weekends.
  • Partner with production to maintain quality standards (audio, video, lighting), moderation, and platform compliance.
• Merchandising & Inventory
  • Align with sourcing/warehouse on product pipeline, availability, and sell‑through targets.
  • Curate show lineups to maximize AOV, conversion, and repeat viewership.
• Revenue & Growth
  • Build and execute a weekly and monthly sales plan tied to quotas and GMV goals.
  • Optimize funnel metrics (CTR, watch time, chat engagement, conversion, return rate) via A/B tests on hooks, thumbnails, scripts, and offers.
  • Develop promotions, drops, and event programming that grow viewership and sales.
• Cross‑Functional Leadership
  • Coordinate with Marketing (traffic, promos), Operations (fulfillment SLAs), Finance (forecasting), and CX (post‑purchase).
  • Represent the live commerce function in leadership meetings; surface insights and influence roadmaps.
• Forecasting, Reporting & Controls
  • Produce accurate forecasts and pipeline views; manage month‑end close for live commerce revenue.
  • Maintain process controls for pricing, discounts, and creator incentives.
    

Objectives of this role

• Represent the brand with deep knowledge of our products and audience.
• Hire, train, motivate, and—when necessary—upgrade the team to maintain high standards.
• Hit company targets by planning thoroughly, setting goals, analyzing performance data, and forecasting.
• Continuously improve sales tactics and production processes to meet and exceed revenue objectives.
• Generate partnerships and nurture relationships that expand our live audience and customer base.
  

Key responsibilities (you’ll do many/all of these)

• Create and execute a strategic sales plan that expands our customer base and extends reach on TikTok/Whatnot.
• Meet with partners and high‑value customers; develop long‑lasting relationships that address their needs.
• Recruit, set objectives, train and coach hosts and sales support; monitor performance with daily stand‑ups.
• Identify knowledge or capability gaps and implement targeted training to close them.
• Hold daily/weekly check‑ins to set objectives, review KPIs, and remove blockers.
• Manage month‑end and year‑end close processes for live commerce.
• Collaborate on content calendars, event programming, and tentpole moments.
• Ensure smooth handoffs to Ops and CX for accurate fulfillment and world‑class service.

Core KPIs: GMV, conversion rate, average concurrent viewers, watch time, AOV, sell‑through, return customer rate, show margin.

Required skills & qualifications

• 3+ years managing sales or revenue‑generating teams in a corporate or high‑growth setting.
• Proven track record across the full sales cycle: planning → execution → closing → retention.
• Exceptional leadership, communication, and motivational coaching skills.
• Highly organized; comfortable building SOPs and scalable processes.
• Data‑driven operator with strong command of forecasting and performance analysis (e.g., Sheets/Excel, CRM).
• Willingness to monitor streams during off hours and weekends to ensure coverage and quality.
• Integrity, bias for action, and the ability to make clear decisions under pressure.
  

Preferred qualifications

• Experience leading social commerce, eCommerce, retail, or live streaming teams (TikTok/Whatnot a plus).
• Motivational speaking, on‑camera presence, or sales training experience.
• Consistent success above quota and experience scaling a team from early to growth stage.
• Familiarity with live production workflows and tools (e.g., OBS/StreamYard), and CRM/reporting platforms.
  

What growth looks like here

• Step into ownership of a rapidly expanding revenue channel.
• Build and mentor a high‑performing team; hire your future lieutenants.
• Contribute directly to company strategy with a clear path to senior management as we scale.
  

Compensation & benefits

• Competitive base salary($70k-$90K) + performance bonus/commission (OTE $150k+). 
• Medical & Dental benefits.
• Onsite role in Vancouver, WA with dynamic schedule (evenings/weekends as needed).
  

How to apply

Send your resume plus a brief cover note highlighting a team you built and managed, a sales plan you owned, and the revenue outcome.

Share a maximum 60‑second video that demonstrates your personality and why you think you’d be a good fit for the position.

Include links to relevant social/live commerce work, if available.